Respect for Lapland and local life
The places our guests visit are also home to local people, animals and livelihoods. Our approach to tourism starts with respect for that everyday life and for the nature that makes travelling in Lapland worthwhile.
Understanding the reindeer
A reindeer experience offers a chance to learn as well as take part. Sharing stories about herding helps guests understand the animals’ place in local life and the work involved in continuing the tradition.
Working together with our partners
Tour operators and activity providers both shape how guests experience a destination. Clear information before the visit helps guests arrive with realistic expectations and an understanding of how to behave around animals and in nature.
Contact us to discuss responsible travel as part of the programme you are planning for your guests.